NASCAR

Digital Products & Platforms

NASCAR

Digital Products & Platforms

NASCAR

Digital Products & Platforms

NASCAR

Digital Products & Platforms

NASCAR

Digital Products & Platforms

iX.co and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

We’ve worked with longtime partner NASCAR on various initiatives since our relationship began.As part of our first engagement, NASCAR sought iX.co to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR’s internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we’ve collaborated on many initiatives.  

iX.co and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

We’ve worked with longtime partner NASCAR on various initiatives since our relationship began.As part of our first engagement, NASCAR sought iX.co to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR’s internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we’ve collaborated on many initiatives.

iX.co and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

We’ve worked with longtime partner NASCAR on various initiatives since our relationship began.As part of our first engagement, NASCAR sought iX.co to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR’s internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we’ve collaborated on many initiatives.  

iX.co and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

We’ve worked with longtime partner NASCAR on various initiatives since our relationship began. As part of our first engagement, NASCAR sought iX.co to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR’s internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we’ve collaborated on many initiatives.

iX.co and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

We’ve worked with longtime partner NASCAR on various initiatives since our relationship began. As part of our first engagement, NASCAR sought iX.co to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR’s internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we’ve collaborated on many initiatives.

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iX.co conceptualizes, designs, develops and delivers all of NASCAR’s mobile and tablet applications for iOS, Android, and Windows. Functionality within these apps include live race leaderboards and highlights, exclusive news and videos, ability to listen to the official NASCAR radio for all races, and integration of social feeds.

While we’ve continuously enhanced the product each year, the product was recently overhauled in advance of the Daytona 500. Features of the new rollout include an entirely new visual system (with refreshed driver and team pages, live data visualizations, and social content), Amazon Alexa integrations, and augmented reality features.

Unique features include live in-car audio, enabling fans to listen to the conversations between drivers and their crew, and live in-car cameras, so fans can view the action from the driver’s seat. Live race leaderboards include exclusive data points to follow favorite drivers, see stage winner indicators, and access live weather radar at the track. The apps also feature in-race highlights. During live races, NASCAR quickly cuts highlights of the action and pushes them to the app in just minutes. This gives the user the ability to “catch up” on the action they missed if they come into a race experience late.

NASCAR has leveraged our suite of fan engagement products on a handful of initiatives. Most recently, NASCAR customized MVPVote for two specific campaigns – their All-Star Fan Vote and voting for the Hall of Fame class. These customizations include an all-new card layout and the ability to vote for multiple options.

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iX.co assisted NASCAR with the launch of NASCAR Acceleration Nation, a platform designed to engage and educate younger generations on the sport. The motorsport industry’s first national in-school education program teaches children all elements of the sport, including driver and track information and the mechanics behind making the cars go. Acceleration Nation encourages STEM and has a partnership with Scholastic books to further emphasize its importance. Over 200,000 school-age children participated in the first year of the program.

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NASCAR looked to us to create fan engagement platforms to coincide with the all-new playoff format, the Chase. We created two prediction grids – the Perfect Chase Grid Challenge and the Chase Grid Battle. For the Grid Challenge, entrants selected who they thought would advance through each of the four rounds of the competition.

In the Grid Battle, entrants predicted the drivers they thought would advance one round at a time. Points were accumulated based on the number of correct picks and the correct ranking of the drivers who advanced.

© 2019 iX.co - an Infront Company.. All rights reserved.

© 2019 iX.co - an Infront Company.. All rights reserved.

© 2019 iX.co - an Infront Company.. All rights reserved.